Why Are We So Influenced by Advertising?

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Advertising is an important element of modern life with consumers being exposed to hundreds of messages everyday through many different platforms. What impact is advertising having on our well-being and is it changing consumer aspirations?

We know that advertising does have the power to promote human welfare by providing information to encourage and allowing a greater scope of competition between brands. But recent research has shown that the higher a European country’s annual ad spend, the less satisfied its citizens were a year or two later.

As consumers, are we conscious if an advert is displaying something potentially unattainable or unrealistic? Do we need to become more conscious consumers where we look towards more responsible behaviours in terms of economic, social, environmental and sustainability concerns? How do we encourage advertisers to incorporate sustainability at the very heart of their core values?

Join us as we look to explore these issues further with Professor Proto, a specialist in behavioural and experimental economics.

📍 YouTube Live

📅 Saturday, 21st November 2020

⏰19:00